Microsoft recently shared that they are doubling down on AI Transformation, creating exciting new opportunities for Managed Service Providers (MSPs). As Microsoft deepens its commitment to integrating AI across its platforms, the company has rolled out fresh incentives designed to help you grow with this momentum. These incentives help align your Partner practice to the broader technology trends and help drive future Microsoft relevance for your business. Follow along as we explore how you can make the most of these incentives and build a plan for MSP success.
Maximize value with Microsoft’s latest incentives
Two recent incentives that Partners can take advantage of are for Microsoft 365 E3 subscriptions and Microsoft Copilot. Enhancing business value with a more comprehensive Microsoft 365 subscription, together with advanced AI capabilities, ensures the long-term success of your customers’ organization.
Here’s a closer look at these incentives:
Getting Started with Microsoft Copilot (15% Off)
Microsoft announced a 15% off Microsoft Copilot promotion for Microsoft 365, available for customers purchasing eligible, new Copilot for M365 subscriptions.
Promotion Details
- Geography: Available in all markets where Copilot for Microsoft 365 is sold in CSP (Worldwide)
- Customer limits: 10 – 300 licenses
- Customer eligibility: All customers (new and existing Copilot for Microsoft 365 customers) Customers must purchase a new subscription; license adds to pre-existing subscriptions will not receive the promotional discount
- Promotional period: September 1, 2024 through December 31, 2024
Do more with Microsoft E3 Accelerate (15% Off)
Microsoft recently launched 15% off Microsoft 365 E3 annual commitments for Cloud Solution Providers (CSPs).
Promotion Details
- Product: Microsoft 365 E3 (including EEA and No Teams), annual commitment
- Geography: Worldwide
- Customer Limits: 100 licenses – 2,400 licenses
- Customer eligibility: New-to-Microsoft 365 E3 customers only
- Promotional period: July 1, 2024 through June 30, 2025
These incentives are a great way to enhance your service offerings and align with Microsoft’s push to support your growth through 2025.
Boost offerings with a strategic GTM plan
To fully capitalize on these Microsoft incentives, having a solid Go-To-Market (GTM) plan or campaign is essential. It can be helpful to segment your customers based on where they are today:
Segment 1 – Microsoft 365 Customers on Business SKUs
As customers look toward AI to drive business productivity, Microsoft has added advanced security features to ensure that customers can deploy AI with the right guardrails. Additionally, Microsoft 365 data protection is fundamental as the first line of defense against accidental or malicious data deletion.
Segment 2 – Microsoft 365 Customers on Enterprise SKUs
Although Copilot’s price may initially seem higher when compared to lower-cost Microsoft 365 licenses, its closer alignment with the E3 plan makes the overall pricing structure more balanced, enhancing the overall value proposition and increasing the likelihood of moving forward. Additionally, corporate data is a fundamental building block for generative AI solutions, and data risk can prevent AI from producing the best possible responses. Therefore, safeguarding corporate data from risks through data protection is essential.
Segment 3 – Customers New to Microsoft 365
For customers new to Microsoft 365, there is a great chance to tap into both the AI tools and security capabilities Microsoft offers. By adopting Microsoft 365 with Copilot, they can easily get started with a modern productivity suite while taking advantage of powerful AI features right away.
Overall, a focused GTM campaign not only helps in achieving your sales goals but also in aligning your marketing efforts with the evolving needs of your customers.
Enhance your game plan with SkyKick’s new assets
A smart way to leverage both incentives is by tapping into SkyKick’s recently released Securing Tomorrow: AI and Data Protection ebook and its accompanying downloadable campaign assets. These resources explain why data is vital when using AI or any platform and underscore the importance of protecting it for a secure future.
Using these assets is helpful because they simplify your promotion of Microsoft Copilot and Microsoft 365 E3, while also highlighting the essential role of data protection. By incorporating this content into your GTM Plan, you save time creating your own materials and ensure your messaging is relevant and professional. This approach helps you effectively convey the value of these incentives to your customers and reinforces your role as a trusted advisor in their data security journey.
Ready to get started?
Visit our landing page to download the full ebook and access the assets. They will equip you with everything you need to effectively market these incentives and strengthen your service offerings. Don’t miss out—click the link and start leveraging these tools today!